Background
A leading online betting platform was facing challenges in retaining users during live sports events. The lack of instant updates and analytics made it difficult for users to make informed betting decisions, leading to a decline in active user engagement.
Challenge
The platform needed:
- Accurate and reliable sports data delivered in real-time.
- Multi-sport coverage, including football, basketball, and cricket, with insights into lesser-known leagues.
- Seamless integration of live data with their existing interface.
Solution
Your company provided:
- A robust real-time sports data API covering over 50 sports globally.
- Advanced analytics, including live odds and performance metrics.
- Custom API integration, ensuring smooth data flow into the platform’s systems.
Outcome
- Increased Engagement: Active user time on the platform rose by 30% during live events.
- Enhanced User Experience: Users appreciated the real-time updates, with positive feedback reflected in a 4.8-star app rating.
- Improved Revenue: Betting activity increased by 25%, driving higher profits.